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DANCEABLE TRAILERS

We created “Danceable Trailers” — a new way to promote the Chicago Latino Film Festival in places our target was already tuning in: radios and dance clubs. 3 movie trailers were turned into reggaeton songs and used to promote the festival.

 

CLIENT: CHICAGO LATINO FILM FESTIVAL
AGENCY: LAPIZ LEO BURNETT
ROLE: ART DIRECTION & FILMMAKER

RESULTS

The festival had its most successful year ever ➫

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Awards

Lux Awards 2018:
Shortlist in Ecuadorian talent for the world: Idea


LIA 2018:
Bronze in Radio & Audio: Original Music
Shortlist in Radio & Audio: Use of Music