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DUSTY BILLBOARDS

We parked a dusty car at the busiest train station in New Jersey, where thousands park their own cars to commute to work.

Then, we invited artist Scott Wade, to transform that dusty car into a one-of-a-kind billboard for thousands of commuters to see, to teach them how the car they just parked at the station could be saving them money with Milewise.

 

CLIENT: ALLSTATE
AGENCY: LAPIZ LEO BURNETT
ROLE: ART DIRECTION & FILMMAKER

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