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PAGES TO PROGRESS

Problem: A new generation of Latinos was searching for the American Dream. But found something far more challenging: reality in Trump’s era. Instituto, an organization dedicated to Latino education, needed to remind its students that any dream is still possible.

Idea: We compiled and recycled from diplomas to acceptance letters of old Instituto students, to create a notebook made entirely of Latino success stories. A blank canvas to inspire the next generations.

 

CLIENT: INSTITUTO DEL PROGRESO LATINO
AGENCY: LAPIZ LEO BURNETT
ROLE: ART DIRECTION & FILMMAKER

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