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EMOJI SIGN

Challenge: Despite the laws and signs, 42.6% of drivers in the US, admit to texting while driving. Which makes that every 7.5 minutes, someone is hit by a car.

Idea: Turn an emoji into a unique road sign to put driver’s eyes back on the road.

 

CLIENT: ALLSTATE
AGENCY: LAPIZ LEO BURNETT
ROLE: ART DIRECTION & FILMMAKER

 
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HOW

The pop-up effect was achieved through perspective that took into account the POV of the driver and the distance from the driver to the crosswalk. To simulate a realistic height, the length of the sticker ended up being 60 feet.

 
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